Branding

Latest about Branding

Coca-Cola's vibrant Bodyarmor rebrand wields a powerful weapon in the battle of the sports drinks

By Joe Foley last updated

The new packaging design makes an important change.

Branding
Papyrus font on a papyrus scroll

Oh look, everyone is laughing at the Papyrus font again

By Natalie Fear published

"It's totally useless."

Fonts & Typography
Rumoured new Microsoft Office icons with layered designs

Proposed new Microsoft Office icons are generating a huge design debate

By Joe Foley published

More personality – or just more complicated?

Logos & Icons
A24 Music logo

Whatever A24 Music is, at least it has a gorgeous logo

By Natalie Fear published

"It’s just William Dafoe screaming into a mic”.

Logos & Icons

13 of the most iconic typefaces ever made – from Neue Haas Grotesk to Comic Sans

By Jacob Little published

Experts weigh in on the most striking classic fonts.

Fonts & Typography

The Volkswagen logo history is suddenly causing huge confusion and friendship-ending arguments

By Joe Foley published

Was there an unofficial VW logo change?

Logos & Icons
Composite of Superman, Batman, Wonder Woman and Avengers logos on light red background

The best superhero logos of all time

By Jon Stapley published

These are the smartest and best-designed superhero logos in the history of comics.

Logos & Icons

How to choose a typeface for the digital world

By Rodolpho Henrique published

Rodolpho Henrique explains the role of typefaces in shaping brand perception and the typography trio that guarantee a good user experience.

Fonts & Typography
Hamilton logo

The 9 alternative Hamilton logos that almost had the spotlight

By Natalie Fear published

They nearly got their shot.

Logos & Icons
Coca-Cola ad featuring the Coca-Cola logo in the body text of a book

Coca-Cola's new 'literary' ad is an instant classic

By Daniel John published

Not many brands could pull this one off

Logos & Icons
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