Branding
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The Switch 2 logo is beyond basic, and I think I know why
By Rosie Hilder published
Has Nintendo learned its lesson after the Wii U?
Why you need to pay attention to Aldi's marketing
By Mark Baldwin published
The German supermarket has been nailing its branding lately, here are 4 standout campaigns.
20 iconic brands and why they work
By Nick Carson last updated
These brands may not be the biggest, but they're certainly iconic.
Facebook dumps fact checkers; the internet responds
By Jon Stapley published
Meme the pain away.
Leaked letter suggests Jaguar's designers weren't happy with rebrand
By Georgia Coggan published
Internal complaints about the design and the process.
This fun new visual identity has a fantastic strapline
By Rosie Hilder published
Stick 'em up! Texas Tack's branding is spot on.
The 10 best logos of all time
By Tom May last updated
Discover the world's best logos and why they work.
Ignore the hate, Walmart's bold new branding is the definition of a glow up
By Georgia Coggan last updated
This is a refresh worth celebrating.
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