Branding

Latest about Branding

Woman sits with razor on floor

I just realised the unglamorous "hairy truth" of Wilkinson Sword's new campaign is exactly what branding (and society) needs

By Georgia Coggan published

It's the perfect antidote to 'spa moment' advertising.

Branding

Original Slipknot logo design revealed (and it's absolutely iconic)

By Rosie Hilder published

Joey Jordison's original sketch is an instant classic.

Logos & Icons

The 8 branding mistakes that will make you seem amateur

By Rosie Hilder published

Are you making these errors?

Branding
Apple wallpaper

Why does the Apple logo have a bite mark?

By Georgia Coggan published

A hidden meaning, or something else?

Logos & Icons
WhatTheFont font identifier used on a Burt's Bees campaign ad

7 of the best font identifiers

By Garrick Webster last updated

For when you’ve gotta have that font.

Fonts & Typography

Drivers are just discovering the Audi logo's hidden meaning

By Joe Foley published

An old logo design gives it away.

Logos & Icons
Skylrk logo

Justin Bieber's new brand logo gives us... nothing

By Natalie Fear published

Skylrk takes cryptic design to the extreme.

Logos & Icons
Old Jamaica new packaging

Old Jamaica is back from the dead with a vibrant new rebrand

By Natalie Fear published

It's a colourful resurrection for the ginger beer brand.

Branding
Massapequa Chiefs logo and Trump

Trump butts in to cultural logo dispute that has nothing to do with him

By Natalie Fear published

But involvement doesn’t equal action.

Logos & Icons
A collage showing Elon Musk and AI chip and a graph arrow going down

It's official: experts say Elon Musk and AI are the biggest risks for branding

By Joe Foley published

What does that mean for Tesla and X?

Branding
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