Logos & Icons
Latest about Logos & Icons
People are starting to suspect the controversial Jaguar rebrand could be a hoax
By Daniel John published
"All will be revealed" next week.
‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look
By Daniel John published
We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.
The 12 best circular logos of all time
By Tom May last updated
Circular logo designs can have a powerful impact.
The Jaguar rebrand is already the most divisive of 2024
By Daniel John published
Even Elon Musk is mocking the new look.
14 of the best sports logos of all time
By Tom May last updated
These famous sports logos represent the joy and passion of fans around the world.
Jaguar knows its bold new logo won't please everyone
By Daniel John published
The sports car brand says it's "not afraid to polarise."
I wish the new WWE RAW logo was a knockout
By Natalie Fear published
Bold design sacrifices legibility.
Here's why nobody uses these colours in logo design
By Joe Foley published
They could offer big branding opportunities.
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