Logos & Icons

Latest about Logos & Icons

Adidas/Coca-Cola/Shell/Wendy's/NBC/New York Yankees logos

Logo vs icon: what's the difference?

By Tom May last updated

End your confusion with our guide to logo terminology.

Logos & Icons

Turns out Oreo's had 12 logos since 1912, and they're a beautiful ride through design history

By Georgia Coggan published

Pure retro joy.

Logos & Icons
Amazon and Beverly Hills Polo Club logos

Amazon slammed by judge in 'landmark' logo dispute ruling

By Daniel John published

The retailer has been hit with a record $39M fine.

Logos & Icons

The best NBA logos: 10 basketball teams that nailed branding

By Tom May last updated

Bringing joy to b-ball fans across North America, these are the best NBA logos in the league.

Logos & Icons

Meta's changed the Facebook Messenger logo at the worst possible time

By Joe Foley published

Is this Mark Zuckerberg's "masculine energy"?

Logos & Icons
NBA logo on red

The photo behind the NBA logo has surprisingly humble origins

By Natalie Fear published

Here's how one of sports greatest logos came to be.

Logos & Icons

The Ford logo is suddenly causing major confusion online

By Georgia Coggan published

Sorry, which is the real one?

Logos & Icons
NBA logo

The NBA logo: a history

By Jon Stapley last updated

The NBA logo is one of the most enduring in professional sports. Here's how it came to be.

Logos & Icons
NASA/Apple/Nike logos with chrome effect

From Apple to Nike, I’m mesmerised by these hypnotising chrome logos

By Natalie Fear published

You can create your own with Paper’s latest tool.

Logos & Icons
McDonald's billboard

From McDonald's to Kellogg's: Why are so many brands ditching their logo?

By Terrance Weinzierl published

Typography is taking centre stage.

Logos & Icons
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