Logos & Icons

Latest about Logos & Icons

Jaguar logo

‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look

By Daniel John published

We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.

Logos & Icons
Four of the best circular logos on a gradient background

The 12 best circular logos of all time

By Tom May last updated

Circular logo designs can have a powerful impact.

Logos & Icons
Jaguar logo

The Jaguar rebrand is already the most divisive of 2024

By Daniel John published

Even Elon Musk is mocking the new look.

Logos & Icons
Six of the best sports logos on a gradient background

14 of the best sports logos of all time

By Tom May last updated

These famous sports logos represent the joy and passion of fans around the world.

Logos & Icons
Jaguar logo

Jaguar knows its bold new logo won't please everyone

By Daniel John published

The sports car brand says it's "not afraid to polarise."

Logos & Icons
WWE RAW logo

I wish the new WWE RAW logo was a knockout

By Natalie Fear published

Bold design sacrifices legibility.

Logos & Icons
An image showing the rarest logo colours

Here's why nobody uses these colours in logo design

By Joe Foley published

They could offer big branding opportunities.

Logos & Icons
Six of the best band logos on an orange gradient background

42 of the best band logos ever for creative inspiration

By Sammy Maine last updated

A great band logo is designed to stand the test of time.

Logos & Icons

The new MSN logo feels like a journey back in time

By Joe Foley published

Microsoft's gone peak Y2K.

Logos & Icons
Audi

Audi scraps its logo in bold new EV brand

By Daniel John published

A new wordmark replaces the famous four rings.

Logos & Icons
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