Serif vs. sans-serif: how to choose the right font for your project

Comparison of serif and sans-serif versions of A
(Image credit: Future)

When you're embarking on a new creative project, typography design is one of the most important things to consider. But with so many fonts to choose from – even if you only stick to free fonts – it can sometimes feel overwhelming. If so, one good place to start is deciding between serif vs sans-serif fonts.

Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations. And understanding the difference between them is crucial for any designer.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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