Designers asked: what impression can you leave in a second?

"The beauty of a second," begins a video that subsequently whisks you on a journey through dozens of captivating moments. An associated article on Drawar then asks: what would you do if you only had a second to make an impression, and would it change your approach to design?

Although the original video is part of a film challenge, it's very appropriate for designers, who are always battling with the fickle nature of the average web user. "In fact, researchers in Canada demonstrated that test subjects felt able to judge the quality of a website in as little as 1/20th of a second," says Clearleft founding partner Andy Budd. "This speed precludes much cognitive thought and lends credence to the belief that we make gut reactions in the blink of an eye, and then try to post-rationalise them later."

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.