5 creatives to watch from D&AD New Blood 2024

D&AD New Blood 2024
(Image credit: D&AD New Blood)

I recently had the pleasure of attending this year's D&AD New Blood Festival – celebrating the best-emerging talent in the creative industries. It's a delightful melting pot of design inspiration, shaking up the creative climate as we know it and promising an exciting new generation of creative minds.

The soon-to-be graduates showed a thirst for innovation and a fearlessness towards breaking the rules – challenging the comfort and convention of the current design sphere. If we can take anything from New Blood, it's that creatives should be learning from the up-and-coming generation – here are the ones I think you should watch.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).