Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

Tottenham Hotspur FC new identity
(Image credit: Tottenham Hotspur FC/Studio Nomad)

English football club Tottenham Hotspur has unveiled a sleek new brand identity steeped in its rich sporting history. Bolder than ever, the revitalised identity marks a new era for the club in a sleek evolution, celebrating its multigenerational fans and innovative future.

The Spurs logo stands as one of the best sports logos out there, instantly recognisable for its authoritative cockerel design. With refined design tweaks to the classic logo and the reintroduction of Spurs' iconic 1950s monogram, the new branding is a strong remastered identity with heritage at its heart.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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