Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

Tottenham Hotspur FC new identity
(Image credit: Tottenham Hotspur FC/Studio Nomad)

English football club Tottenham Hotspur has unveiled a sleek new brand identity steeped in its rich sporting history. Bolder than ever, the revitalised identity marks a new era for the club in a sleek evolution, celebrating its multigenerational fans and innovative future.

The Spurs logo stands as one of the best sports logos out there, instantly recognisable for its authoritative cockerel design. With refined design tweaks to the classic logo and the reintroduction of Spurs' iconic 1950s monogram, the new branding is a strong remastered identity with heritage at its heart.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

Latest in Branding
Jaguar Type 00 in French ultramarine at Paris Fashion Week
The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week
Tesla Cybertruck
Why some Tesla owners are covering up the logo
Magnum billboards on a roadside
Magnum abducts our radio waves with ingenious sonic branding ad
Korean Air new logo in use
Korean Air rebrands for the first time since the '80s
Double Arrow plus Union Jack design for Great British Railways
The Great British Railways logo has a lot riding on it. Here's how it could look
An image of an optical illusion showing circles and squares that look different sizes
Graphic designers need to know about these typographical optical illusions
Latest in News
Jaguar Type 00 in French ultramarine at Paris Fashion Week
The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week
Sonic Adventure Redux
I'm not saying this Sonic Adventure Unreal Engine 5 remake is the best thing I've ever seen, but I'm not not saying it either
Screenshot from InZOI video game
Nvidia's AI characters are about to transform how we see video games
An image from Half-life 2 RTX demo
Nvidia to show off powerful video game remix capabilities in Half-life 2 RTX demo
iOS 19 concept
Apple's dramatic iPhone homescreen redesign is long overdue
iPhone 13 Pro
Apple tells iPhone users to urgently update iOS – your phone is vulnerable to attack