The new King’s Trust logo is made for the TikTok generation

King's Trust logo design
(Image credit: King's Trust)

The King's Trust has received a fresh rebrand to appeal to the TikTok generation. Formerly known as the Prince's Trust, the charity offers support to young people facing adversity, equipping them with the tools to build a brighter future.

With a new name and a revitalised logo, the King's Trust has a refreshed appeal, but whether it will resonate with its target audience remains to be seen. The best logos of all time communicate their brand with simple and refined design, and with young people at the centre of its new look, the King's Trust logo is a powerful representation of its ethos – but to the new generation, actions speak louder than aesthetics.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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