The Duolingo owl is back from the dead – what now?

Duolingo mascot on an orange background
(Image credit: Duolingo/Getty Images)

Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate avid linguists in a dramatic resurrection for the ages.

Duolingo is known for its impactful branding thanks to its legendary mascot, so when the bird's untimely demise was announced it seemed like a sacrilegious marketing move – in fact it was quite the opposite. With fans flocking to pay their respects by completing their language lessons (it's what Duo would've wanted, of course), the brand drummed up some serious engagement through the guide of collective mourning. Little did fans know the bird would soon be back with a bang.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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