Pepsi's redesigned fast-food logos feel a bit desperate

Cups with fastfood logos modified to show the word Pepsi
(Image credit: Pepsi)

Pepsi's at it again. trying to crack Coca-Cola's monopoly at certain fastfood chains. In its latest salvo, it sent out fleets of undercover cops – and cups – to smuggle Pepsi into restaurants that don't stock it.

The stunt was timed to coincide with National Fast-Food Day in the US yesterday, but 'Every burger deserves Pepsi' is just the latest push for what's become an ongoing theme that Pepsi has been brandishing almost like it's a political issue. With its challenger brand status getting tried, it's having to go to more extreme and less subtle lengths to get attention.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.