Old Jamaica is back from the dead with a vibrant new rebrand

Old Jamaica new packaging
(Image credit: Old Jamaica/SAMY Alliance)

Ginger beer brand Old Jamaica is back with a vibrant rebrand, launching a fresh variety of colourful cans to bring a touch of spice to thirsty fans. You may remember the brand's bizarre retirement campaign not so long ago, but just as our deputy editor Rosie predicted, it was all a genius marketing stunt to hype the brand's grand resurrection.

Back from the dead, Old Jamaica's new identity is a shining example of how vivid packaging design can revive a tired brand. With a revitalised sense of energy, authority and plenty of flavour, Old Jamaica proves it can evolve for a modern audience, bursting back on the scene with a playful new attitude.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).