Meghan Markle's classy rebrand shines in its simplicity

As Ever website
(Image credit: As Ever)

Meghan Markle has relaunched her lifestyle brand under a new name, introducing a fresh new era that captures the brand's original bespoke charm. Taking a more personal branding approach, As Ever is a refined evolution complete with a sleek new crest and classy calligraphic wordmark that celebrates the Dutchess' creative side.

After the original brand name 'American Riviera Orchard' was subject to a rejected logo trademark application back in September, the latest evolution takes a more simplified approach to branding, combining sleek design with heartfelt personal flourishes. Following on from the Duchess' early online blogging roots running The Tig, As Ever's candid appeal bursts with authenticity and passion at its core.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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