Liverpool FC debuts slick new look inspired by iconic mascot

Liverpool FC logo on a textured red shiny background
(Image credit: Liverpool FC)

Liverpool FC has unveiled a sleek new look inspired by its iconic Liver bird emblem. Embracing the spirit of the legendary symbol across its branding, the football club has revealed a revitalised brand featuring revised colour palettes, dynamic graphics and custom typography that unites its powerful identity.

Creating impactful branding is all about embracing heritage while evolving with contemporary style – something that Liverpool FC wholeheartedly embraces with its new look. Transitioning to keep up with an ever-evolving digital world, the club's fierce identity is a testament to its iconic legacy and a future defined by momentum and passion.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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