Kamala Harris’ Las Vegas Sphere takeover is a shining branding move

Kamala Harris takes over the Las Vegas Sphere
(Image credit: Kamala Harris via X)

This year's US presidential race has been an unprecedented time, with NFTs, MAGADonald's and Brat summer branding bringing a revitalised twist to political campaigning. The latest stunt from the Democratic Party is a larger-than-life endorsement, seeing candidate Kamala Harris beamed up on one of the biggest billboard advertising screens around – the Las Vegas Sphere.

While I hold my reservations about the Sphere (in all honesty I find it quite dystopian), Kamala's vibrant campaign demonstrates how powerful branding can empower voters in the fight for positive change. Quite frankly it's refreshing to see a political campaign that doesn't capitalise on fleeting memes and internet trends and Kamala's bold branding stands as a masterclass in pride and authority with a triumphant tone.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.