Elon Musk will have been crying during the reveal of Jaguar's bold EV car concept

Jaguar rebrand Type 00 car design concept
(Image credit: Jaguar)

Unless you've spent the past week in isolation at a mountain retreat, you've probably heard something about the Jaguar rebrand. A colourful ad that resembled a spot for fashion brand and a new logotype with no big cat in sight prompted people to sound the death knell for the iconic British car maker.

Even Elon Musk, not exactly a man known for great rebranding (X, anyone?, was quick to mock. Where are the cars? he wanted to know. Well, last night Jaguar revealed some – or design concepts at least. And they look like something Musk would love.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.