Coca-Cola's vibrant Bodyarmor rebrand wields a powerful weapon in the battle of the sports drinks

Bodyarmor brand refresh
(Image credit: Coca-Cola)

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the waters further: a 'brand reinforcement'.

Coca-Cola's update of the visual identity for its Bodyarmor sports drink feels like more than a mere refresh, but it isn't going as far as to rebrand its strategy or values: it's amplifying them.

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Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.