Cash App's new brand guidelines make style guides fun

Cash App logo
(Image credit: Cash App)

Boring brand manuals and design libraries are a dime a dozen, but every so often we come across a brand style guide that looks a million bucks. And Cash App's new brand design portal is on the money.

The Dropbox brand website set the standard high recently. Now Digital wallet provider Cash App has risen to the challenge with an engagingly dynamic presentation of its brand assets and guidelines that puts staid style guides to shame.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Read more
Dropbox brand guidelines site
Dropbox's new brand identity website puts boring style guides to shame
Eventbrite's rebrand
Eventbrite’s vibrant rebrand revives the magic of live experiences
Cheetos font
Design disaster or stroke of genius? The new Cheetos font is turning heads
Capital One logo design
Capital One’s controversial new logo faces out of this world design comparisons
Sandisk logo
The new Sandisk logo follows a controversial recent design trend
Rocket rebrand
This fintech brand's slick logo is a soaring success
Latest in Branding
Meghan Markle As Ever
Everyone loves to hate Meghan Markle's branding missteps – but her design is braver than you think
Eventbrite's rebrand
Eventbrite’s vibrant rebrand revives the magic of live experiences
Abrdn
Abrdn reverses much-mocked rebrand – but adds a different annoying quirk
PrettyLittleThing new logo 2025
PrettyLittleThing’s ‘luxury’ rebrand hides the ugly truth about unethical practice
Amazon and Beverly Hills Polo Club logos
Amazon slammed by judge in 'landmark' logo dispute ruling
Cash App logo
Cash App's new brand guidelines make style guides fun
Latest in News
Sonic the Hedgehog
Sonic helps power Sega to the top as the most highly rated games studio
An Apple MacBook Air M3 on a table
Apple's new MacBook Air colours mark the end of an era
Meghan Markle As Ever
Everyone loves to hate Meghan Markle's branding missteps – but her design is braver than you think
Image from Disney Snow White remake
Disney should own Snow White’s character design backlash
Glastonbury Festival 2025 poster
The new Glastonbury Festival poster falls flat with forgettable retro design
Image from Black Myth Wukong, a video game made in Unreal Engine
Is Unreal Engine 5 still too advanced for PC games?