The best rebrands of the '70s, from Sega to Apple and Kodak

Shell logo on petrol filling station
(Image credit: Shell)

The 1970s was a transformative decade that witnessed a vibrant evolution in graphic design. As economic turmoil erupted in the wake of the oil crisis, a spirit of rebellion and non-comformity was in the air. This encouraged designers to become bolder and more experimental.

Consequently, the branding world started to see everything from clashing colours to funky typefaces, while playful iconography began appearing in some of the best 1970s logos. In our article, we've consulted industry experts to curate a definitive list that highlights the most impactful rebrands of the decade.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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