Artist reinvents the normal on a quest for new ideas

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Stop what you're doing and watch this fantastic short film on inventor and designer Dominic Wilcox.

The Reinvention of Normal is an inspiring look behind the scenes at the craft of Dominic Wilcox, an artist, inventor and designer on a quest for new ideas.

Directed and produced by London-based film-maker Liam Saint-Pierre, the fantastic short film reveals how Wilcox seeks to transform the mundane and ordinary into something unexpected and thought-provoking.

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Julia Sagar
Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.

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