This simple yet effective billboard is a win for parkrun

Parkrun billboard with prescriptions that say 'parkrun, weekly' in handwriting on them
(Image credit: Parkrun/Meanwhile)

It was World Mental Health Day yesterday and plenty of brands launched campaigns designed to show the world that they care about mental health. Such campaigns can feel forced, though some, like Maybelline's effort felt quite refreshing and parkrun is another company that got it right.

The campaign, which, like many of the best adverts, has a simple idea at its heart, was created by Meanwhile. It consists of what look like prescriptions, with 'parkrun', 'weekly', written on them in scrawly handwriting. The prescriptions highlight the very real practice of 'social prescribing', where doctors prescribe activities to their patients –parkrun is part of a Royal College of General Practitioners to recommend its friendly 5km runs to patients. GPs who have prescribed Parkrun have said it helped patients with anxiety, depression and other serious conditions.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can. 

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