The best car ads of all time

Selection of car ads
(Image credit: Ford, Cadilla, VW, BMW, Renault, Honda, Mercedes-Benz, Audi, MSCHF,)

Whether or not you're excited by automobiles themselves, the best car ads offer a fascinating glimpse into advertising history. The earliest examples, around the late 19th century, focused on the novelty of the car itself, stressing its practicality over horses. The early 20th century saw a rise in detailed illustrations and a focus on technical specifications. 

Later, as cars became more accessible, print ads began to appeal to emotions, associating them with freedom and adventure, something also reflected in the best car logos. In the mid-20th century, TV became the dominant medium, showcasing glamorous lifestyles and the car as a status symbol. The late 20th century and 21st century, meanwhile, brought more diverse approaches, highlighting aspects such as fuel efficiency and safety in response to changing social concerns.

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Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.