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AI-generated woman

Dove rejects AI beauty standards in powerful new campaign

By Daniel John published

"We will not stop until beauty is a source of happiness."

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McDonald's Nederland Smells Like McDonald's campaign

This McDonald’s billboard stinks (for all the right reasons)

By Natalie Fear published

"People could look away, but they couldn’t smell away".

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Image of an elderly couple kissing from a Burger King ad campaign

Burger King surprises with sizzling anniversary ad campaign

By Joseph Foley published

Keeping the fire burning.

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KFC print ads

First Pepsi, now KFC: why brands need to stop featuring competitors in their ads

By Daniel John published

If your ad shows a Coca-Cola can, it looks like a Coca-Cola ad.

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The letters AI appear on a computer chip

I can see why brands are banning AI in their advertising

By Joseph Foley published

It's too much of a risk.

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An Ikea advert showing a broken mug beside a cat

Ikea trashes its own products in its cutest ad campaign yet

By Joseph Foley published

Pet owners will be able to relate.

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Selection of 2000s ads

The best adverts of the 2000s

By Tom May published

Experts pick the best ads of the 2000s, and explain why they work.

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British Airways billboard ads

People really love the new British Airways ads

By Joseph Foley published

But what do they actually say about the brand?

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Guinness

The best adverts of the 1990s

By Antonia Wilson published

From cinematic epics to iconic silliness, these are the best ads of the decade as picked by industry experts.

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Levi's ad

The best adverts of the 1980s

By Antonia Wilson published

Cocky, confident and characterful, these are the best adverts of the decade, as chosen by industry experts.

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