Ingenious Audi billboards soar above the chaos in EV branding

Audi EV billboard adverts
(Image credit: BBH London / Audi)

Audi is emerging as the upholder of good sense in a luxury electric vehicle market that's seen some wild brand and product design recently. Understated but clever and effective, its latest billboard advertising is a shining example of how simple design details can speak louder than fashion statements.

While the Jaguar Type 00 stuns Paris Fashion Week and the Tesla Cybertruck flop descends into farce with sales pitches live from the White House, Audi's being all sensible and German by talking about the actual design of its vehicles. And it's doing it with great style.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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