Corona's latest ad is made from wood, and it's a delight to watch

Close up image from an advert for Corona beer featuring woodcut stopmotion animation
(Image credit: Corona / Black Madre)

We've seen some creative advertising campaigns from Corona beer in the past, but this time it's come up with something very different. Its Fisherman Storytellers initiative aims to support Brazilian fishermen during the annual fishing ban, providing them with income as tour guides.

To promote the initiative, it's released a beautifully handcrafted 60-second short that was made using woodcut stopmotion animation – and there's even a pop-up book on way (see our guides to animation styles and the best animation software).

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Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.