Right type for the road

Let's face it, urban driving conspires against your ability to focus on the road. You're reading street signs, while being bombarded by bus stop and billboard advertising, shop signs, stop signs and the colourful displays on the sides of trucks and busses. And we haven't even mentioned the readouts on your aircon, car radio, iPod and GPS. However, a new study carried out by MIT AgeLab and the New England University Transportation Center has shown that considered choice of typeface can at least help reduce driver distraction.

Sponsored by Monotype, one of the world's biggest font suppliers, the study compared the humanist typeface Frutiger to a grotesque counterpart, Eurostile. Male and female participants aged 36-75 were asked to respond to a series of address, identification and content search menus displayed in the two typefaces while operating a driving simulator. Their eye movements were tracked and comprehension analysed. A film was made explaining the findings.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.