Profile: Airside

Freelancers of the world, unite!" It's an unlikely rallying cry, but an apt one when it comes to explaining the birth of Airside. Almost nine years ago, Fred Deakin, Nat Hunter and Alex Maclean decided to take a leap forward and form a collective. Not a company - a collective. And one made up entirely of friends.

"The problem with freelancing is that you're not high enough up the food chain," explains Airside co-founder and managing director Nat Hunter. "You tend to get given the shit work at the last minute. We wanted to talk directly to the clients and do better work.

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