Design lettering with negative space

I work on a variety of projects at Jawa and Midwich for clients who are seeking new methods of selling their message in an interesting and engaging way.

Experimenting with typography is always one of the first avenues we explore; often the use of plain type can feel cold and minimal, so the marriage of typography and illustration is valuable in bringing life to visual communication work.

In this project I show you an effective technique to combine the two disciplines, using a personal project for Jawa and Midwich where the typography is created within negative space. Based on the concept of hibernating bears, I demonstrate how to build up a collection of vector-based illustrations sourced from sketches and reference images, and how to transform these from individual elements into a cohesive typographic piece. Utilising your illustrative and typographic skills, this project will get you exploring your own methods of creative wordplay.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.

Get the Creative Bloq Newsletter

Related articles