Create a black and white logo

When it comes to brand identity, Thinkdust has always stepped away from the corporate style. Creating brands can be rewarding work, and an open brief gives you the opportunity to experiment and get fully creative. The most important aspect of brand identity is how it speaks to its target market, so you should always be asking yourself, does the identity reflect the company's output, attitude and message?

The following tutorial will help you understand the process of designing a brand identity, working with shapes and using your head to see what is effective and what isn't. When creating a new identity, you should bear in mind that attention to detail is everything, and you need to focus on letter spacing, overall balance, and form.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.