Apple rocks the rainbow. Again.

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Not content with wowing us with Q2 financials, Apple today surprised with astonishing take on its corporate logo - complete with rainbow-coloured translucent squares

Created for this year's World Wide Developer Conference (WWDC 2012), the new logo design echoes other recent Apple experiments with its logo branding - and even harks back to its distant past when rainbow striping was in vogue.

The new logo design - which dominates the WWDC 2012 website splash page - is certainly a bold, colourful contrast to Apple's corporate colours, which are almost monolithic in their black, white and silver / grey uniformity.

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