Anatomy of a redesign
Redesigning an established website can lead to boom or bust. Dan Grabham looks at three sites that have worked hard on renewing their online presence.
Every website should evolve and develop to suit its purpose. Before you begin a redesign, it's worth sitting down and thinking about who should dictate your work.
The answer should be: the visitor. It's when this focus is lost that site redesigns can go badly wrong. Yes, you need to stick to the brand, but if the design is going to confuse the hell out of the people it's supposed to appeal to, then you're wasting your time. Over the next few pages we look at three sites of various sizes that have recently carried out a large-scale redesign.
We ask them why they needed to do the redesign, and what factors they considered when planning the new features. Crucially, all three websites place the visitors in the thick of it - which is exactly what a successful redesign should do.
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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.