Toy designer Joe Ledbetter decided to document his work process; see him create a range of mini-figures in this compelling video.
Ever wondered what goes into creating a range of vinyl toys? Wonder no more, because ace toy designer Joe Ledbetter has decided to share a video documenting the entire process of creating his new set of 12 mini-figures, the Chaos Minis.
The video covers every step of the design process: conception, design, sculpture, packaging, photography and really everything in-between. The story starts in May 2013 and crams nine months of work into a brisk nine minutes.
What impresses us is the sheer volume of work involved for Joe; loads and loads of sketches pile up, and we love the abortive design process for a Tiki Bunny that's ultimately rejected. The attention to detail in the process is amazing; just look at all Joe's notes for the manufacturers, ensuring that every tiny element in the final design is absolutely right.
Joe doesn't restrict himself to simply making the toys; he has a hand in the packaging and promotional material, and it's fun to see him photographing prototypes to import the images into Illustrator and then create character illustrations from them.
