McDonald's launches cute new characters

Inspiration
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published

Move over Ronald McDonald! TBWA has created a brand new set of 3D characters for the fast food chain that aim to put a smile on your face.

mcdonalds happy families

These new characters were created by Parisian agency TBWA

Love or hate McDonald's, there's no denying that the fast-food giant has produced some incredible campaigns, characters and redesigns over the years. Forget the food for a moment and take a look at these cute characters crafted by Paris-based agency TBWA for McDonald's latest Happy Meal campaign.

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