Italy's national airline has received a branding overhaul from top consultants Landor.
NEW LOGO: Alitalia gets a dynamic overhaul from Landor
Italy's flag-carrier, Alitalia, has received a new brand identity courtesy of Landor. The new logotype has been given a more dynamic makeover, retaining the green, red and white colours of the Italian flag, and a more dominant 'A' has been introduced, described as "a bold statement of the heights the airline is striving to reach and its enviable experience in the field of aviation".
OLD LOGO: The previous incarnation was more upright evolution of Walter Landor's original design
Inspired in part by Formula 1 racing cars, striations have been added to the red triangular interior of the Alitalia 'A', creating a pinstripe effect which is designed to reflect exclusivity, attention to detail and a strong focus on design.
The airline's aircraft fuselages are now painted in ivory to reflect of understated Italian style, reminiscent of both original and new Fiat 500 colourways, and progressively banded rearward to create an impression of movement, speed and unhindered progress.
Italy's flag-carrier has an all-new tail fin design
Peter Knapp, Global Creative Officer at Landor, said: "Walter Landor was involved in the design of the project nearly 50 years ago and now is the time to evolve this enduring brand and update it for today’s market challenges. We have added a subtle sophistication to the design, to the interior and exterior of the aircraft, which connotes the style, passion and craftsmanship of modern Italy."
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They're judged by an elite panel of designers and client-side creatives from global brands like Coca-Cola, and aim to celebrate the industry's best branding across more than 20 different market sectors.
Beyond a stunning piece of design work, the judges are looking for consistency of application across various touchpoints. Work will be judged according to the market sector for which it was designed.
The deadline for entries is 18 June, 17:30 GMT. You can find out more about the Brand Impact Awards here, and enter your work today though the Brand Impact Awards website. Good luck!
Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.
