Bold colours and inspiring papercraft make TV promo shine
Berlin based studio Dittmar put on their thinking caps for their latest project and produced some striking papercraft results.
Australian arts and entertainment channel Studio TV wanted to launch a marketing campaign and competition to find four creative individuals to collaborate with on the channel's new brand spots. The spot promoting the competition obviously had to be creative and inspirational in itself, so the channel asked Berlin based studio Dittmar and Aussie agency The Loop to create something truly special.
The campaign needed to be flexible across all mediums as well as reflect the diverse and multi-faceted nature of the channel. Working around the central idea of putting on your thinking cap, the agencies came up with a brilliant spot that meets the brief and more.
The result is a striking array of beautiful papercraft, bold colours and an impeccably playful tone. The integration of typography by Hoefler & Frere-Jones and Joe Prince makes the project a real inspiration.
See more of Dittmar's work over on their website.
Like this? Read these!
- Create a perfect mood board with these pro tips
- The best Photoshop plugins
- The ultimate guide to designing the best logos
Spotted a TV spot that really works? Let us know in the comments box below!
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.