Pitfalls aplenty await newcomers to branding. Here are six to avoid.
04. Creating an inconsistent logo
Along these same lines, when creating a logo don't forget that it's only one piece of the overall puzzle. Make sure it fits in with the rest of your brand as a designer, for a consistent image across all channels. Your brand encompasses not only your logo and brand colours, but also the voice you use in your copywriting, the images you choose to post on social media, and even the font on your blog. Watch every detail carefully to be sure that these all follow the same basic design as your logo, for a stronger brand.
05. Failing to update your online presence
Once you've spent your time and effort launching your brand online with a website, blog, and social media presence, it's tempting to kick back and wait for the orders to roll in. But maintaining a brand requires persistent effort, which you probably already know as a designer. You must update that blog regularly, respond to tweets, and keep your digital portfolio fresh with your best work.
06. Not taking feedback on board
Your brand may need a bit of tweaking as you're just starting out. Ask your colleagues, tutors, and clients for feedback or attend branding workshops to get some new ideas. If your audience isn't getting the message you are trying to convey, it's time to change it up a bit. By taking care to create a strong, consistent brand, you'll start off as a young designer on the right foot.
Rachel MacDonald is a freelance writer with a marketing background and an interest in the latest trends driving the world of design.
Enter the Brand Impact Awards!
Enter the 2015 BIAs to join the likes of johnson banks, hat-trick and R/GA – all triple award winners in 2014 – as well as Rose and Coast, who scooped Best of Show awards
If you've created some standout branding in the last 18 months, you're eligible to enter the 2015 Brand Impact Awards, which are designed to reward the best branding across over 20 different market sectors.
Beyond a stunning piece of design work, the judges will be looking for consistency of application across various touchpoints, and work will be judged according to the market sector for which it was designed.
The deadline for entries is 5:30pm 18th June. You can find out more about the Brand Impact Awards here, and enter your work today though the Brand Impact Awards website.
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