Louise Kyme on the challenges facing charitable design

As the credit crunch continues to tighten people's purse strings, charities are having to be ever more creative in order to encourage people to part with their pennies - a challenge Louise Kyme knows only too well. As the brand and design manager of the British Heart Foundation, Kyme is responsible for combining design savvy with understanding of the charity scene to boost the charity's success.

She'll be joining Michael Johnson and ThinkPublic founder Deborah Szebeko on stage at Computer Arts' Impact conference on 6 March to discuss how the charitable design sector is dealing with the new challenges being placed before them.

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