HP unveils its new premium logo

To set its high-end products apart from the rest, HP's premium laptops will be adorned with a minimalist new logo made up of four slanted lines. The sleek design was announced alongside the release of the ultra-thin Spectre 13 laptop, but the logo has taken five years to represent the brand.

Originally submitted in 2011 by Moving Brands, the not-so-new logo was apparently rejected by HP. However it seems time has caught up with the futuristic design and the rectangular creation will replace the traditional HP logo and script.

Thanks to a clever use of spacing, these simple slanted lines effectively suggest the Hewlett Packard brand. It remains to be seen which other products will be treated to this logo, but the clean design is sure to come to represent a higher calibre of laptop in the future.