8 ways the use of colour in branding is evolving

05. Challenge colour connotations

Many red brands worry about the negativity associated with their colour, including cultural concepts like being "in the red". And while it's smart not to wave a red cape at bullish consumers in a negative moment, brands should be careful not to let all that could go wrong drive the experience of all that should go right.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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