Bill Gardner

What does the Coca-Cola logo smell like? What noise would Nike's famous tick make if you dropped it? How heavy would Shell's seashell motif be in the palm of your hand?

These may seem to be peculiar questions to ask of corporate identity and branding. But not if you're Bill Gardner, logo obsessive and founder of LogoLounge - not by a long shot. Because Gardner is more than just a logo designer and author, he's a curator, archivist, critic and analyst in one. When he holds forth on matters of branding, you should listen. And thousands of us do.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.