The 20 biggest logo design trends

Logo design is one of many areas of design that looks easy but is damned difficult to pull off successfully. Last year's aborted University of California rebrand shows just how difficult it is to please all of the people, all of the time - especially when remaking an existing much-loved identity. But even when you're designing a logo for a new company or brand, it's a huge challenge to create something that will grab attention - in the right way - in a crowded marketplace (these free script fonts might help).

Part of the challenge is looking current and contemporary without shortening your logo's shelf-life. In other words, you don't want it to look old-fashioned, but neither do you want it to look so 'of the moment' that it will quickly date.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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