Sacha works as director of partnerships at MassiveMusic Amsterdam. Thanks to his musical family, he got his first guitar when he was six. His academic roots led him to write his master thesis on sonic branding. After two years working at Google and with guest lecturing experience at UvA and LSE in the pocket, he landed at Massive to create sonic opportunities for brands that make them stand out from the crowd. Here, he has been developing partnerships with some of the world’s biggest brands such as ING, UEFA, International Paralympics committee and Heineken to tell their story through music and sound. Born in the beautiful southern part of the Netherlands, he knows how to enjoy the finer things in life such as listening to and talking about music, especially with a beer in his hands.
