Roger Sho Gehrmann is a pioneer in audio creative and sonic branding, currently serving as the VP of Integrated Partnerships at MassiveMusic / Songtradr. With a career that spans advertising agencies, music streaming, and social content platforms, Roger has become a thought leader in how brands connect with audiences through sound.
In 2019, he co-founded Studio Resonate, an award-winning audio creative studio that became the creative powerhouse for the Pandora / SiriusXM / SoundCloud group.
As Executive Creative Director for the group, Roger led the rebranding of SXM Media and became the ‘Audio Media Evangelist,’ keynoting at global events like CES, SXSW, and Cannes Lions. His leadership also resulted in the creation of groundbreaking programs like the Six Dimensions of Sound and The Stand for Sonic Diversity.
At MassiveMusic / Songtradr, Roger continues to push boundaries, driving innovative projects that blend music, technology, gaming, and marketing into immersive brand experiences while championing equitable voice casting and sonic diversity.
