Nick Carson
Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
Latest articles by Nick Carson
![null](https://cdn.mos.cms.futurecdn.net/ZsALDttH9T7K7iUx8tLZce-320-80.jpg)
5 times brands shook up their logo to create a powerful message
By Nick Carson published
Raising awareness.
![null](https://cdn.mos.cms.futurecdn.net/9E5nZdxxCgukW7mN9WY8aP-320-80.jpg)
How to create a killer social media campaign
By Nick Carson published
Five pro tips to use images more effectively in branded social posts.
![Fanta bottle on the orange Koto homepage](https://cdn.mos.cms.futurecdn.net/4dTGzgBrWTooGLjmXGQpTV-320-80.jpg)
5 unusually effective ways design studios show work
By Nick Carson published
Be inspired by how top design agencies showcase projects.
![null](https://cdn.mos.cms.futurecdn.net/BcAYXXHkwuQs9qi4c8EcRL-320-80.jpg)
6 amazing tools for creative collaboration
By Nick Carson published
These tools are your ticket to a perfectly harmonious workflow.
![Amnesty International digital advert](https://cdn.mos.cms.futurecdn.net/Tg9SaEZn9bdmife98ahhpN-320-80.jpg)
How to use images effectively in digital ad campaigns
By Nick Carson published
Pick the perfect assets to create engaging online ads.
![null](https://cdn.mos.cms.futurecdn.net/o2bmvWhi9847Yytk3yEft4-320-80.jpg)
5 small-client rebrands that attracted big attention
By Nick Carson published
How these small-scale projects ended up in the limelight.
![Good Vibes Only, by Marina Capdevila](https://cdn.mos.cms.futurecdn.net/eGEmXMWkvoNEZkEpsuQR64-320-80.jpg)
5 inspiring illustration trends from Barcelona
By Nick Carson published
Soak up the Catalonian capital's vivid colours and dynamic vibe.
![null](https://cdn.mos.cms.futurecdn.net/JG7UwwYreMGKn8JkodLi3R-320-80.jpg)
10 steps to go freelance this year
By Nick Carson published
Follow our essential 10-step guide to help you take the plunge into freelance life.
![MGM roaring lion logo](https://cdn.mos.cms.futurecdn.net/gERrrNop7BxTZb6tVoTkVa-320-80.jpg)
5 fascinating stories behind unusual logo designs
By Nick Carson published
These seemingly random symbols for five top brands tell a tale.
![Airbnb banner](https://cdn.mos.cms.futurecdn.net/h7funPK8wsWWzjFzavAt5A-320-80.jpg)
How to manage a huge client
By Nick Carson published
Advice for keeping complex, multinational projects running like clockwork.
![null](https://cdn.mos.cms.futurecdn.net/AcEJL2uQVZMhGjLCfnsx6X-320-80.jpg)
5 reasons to use illustration in your designs
By Nick Carson published
There are some occasions when only an illustration will do.
![Logos for Co Op, Kodak and NatWest](https://cdn.mos.cms.futurecdn.net/ZhipTbxLNCdPEWh6enbGtT-320-80.jpg)
6 biggest design movements of this millennium so far
By Nick Carson published
These major global movements are here to stay.
![Tumbling cans of Fanta](https://cdn.mos.cms.futurecdn.net/jzwJ8SNd3PYygCF8eJr3Cb-320-80.jpg)
How to build a global reputation overnight
By Nick Carson published
The team from Koto explain their journey to the top.
![null](https://cdn.mos.cms.futurecdn.net/2ey7XHoamdA4PZmm97HNSa-320-80.jpg)
5 reasons to use photography in your designs
By Nick Carson published
There are some times it makes sense to use photography.
![null](https://cdn.mos.cms.futurecdn.net/YHZnGuqSHkf8VF5fprpLkQ-320-80.jpg)
6 inspiring redesigns of design agency portfolios
By Nick Carson published
What we can learn from the recent relaunches of six top websites.
![Black and white photo of Barry the platypus perusing records](https://cdn.mos.cms.futurecdn.net/Nhe9zttPjoTK9TskPXomXA-320-80.jpg)
5 ways to create better brand imagery
By Nick Carson published
How to transform a brand’s impact with the right imagery.
![null](https://cdn.mos.cms.futurecdn.net/FY9wkHegEpCAnSwG37KkFh-320-80.jpg)
8 expert ways to commission better illustration
By Nick Carson published
Art-direct the perfect illustration every time with these pro tips.
![Collage of designs from Parisian creatives](https://cdn.mos.cms.futurecdn.net/XqcddK3Fi8NBozMLdP2Hak-320-80.jpg)
5 rising stars of design from Paris
By Nick Carson published
Be inspired by these ones to watch from the chic French capital.
![Coca-Cola, McDonald's, Google, Apple, FedEx, Starbucks, Amazon and Nike logos](https://cdn.mos.cms.futurecdn.net/pKLdFupSCLkYEFzGkzF7W7-320-80.jpg)
8 iconic American logos that changed branding forever
By Nick Carson published
Here's what you can learn from these hugely successful US brand logos.
![Camden market tote bag reading 'Live by the river'](https://cdn.mos.cms.futurecdn.net/u2mjc6AqM69L2d9HReLAFm-320-80.jpg)
How to design without ego
By Nick Carson published
A creative director explains how to build an adaptable team with a broad range of skills.
![Computer Arts' Illustrator Hotlist 2018](https://cdn.mos.cms.futurecdn.net/JUYxiVToDxMNyMxqoZepgi-320-80.jpg)
Discover 25 hot illustrators to watch in Computer Arts 276
By Nick Carson published
Plus 10 golden rules to improve your logo design, on sale now.
![The Unknown Guru magazine layout from Bloomberg Businessweek combining photography and colourful illustration](https://cdn.mos.cms.futurecdn.net/onyPUjVLctkXEzPLSAia2g-320-80.jpg)
5 ways to use images more effectively in editorial design
By Nick Carson published
Improve your editorial design work with these expert tips.
![null](https://cdn.mos.cms.futurecdn.net/AyPxv5scY2XEFwyU2tG3DH-320-80.jpg)
Win an honest guide to getting started in design
By Nick Carson published
Five copies of Craig Oldham's Oh Sh*t What Now? to be won!
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