Nick Carson
Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
Latest articles by Nick Carson
![Climber on sheer rock face](https://cdn.mos.cms.futurecdn.net/rFZPEJXT5geD73zZW4RKBm-320-80.jpg)
5 ways to create stunning brand imagery using stock
By Nick Carson published
How to save time and money without compromising on quality.
![Blood moon in close-up by John Sanford](https://cdn.mos.cms.futurecdn.net/KewgzoEU2zLpr6Qi3yfWA5-320-80.jpg)
3 stunning blood moon images
By Nick Carson published
Couldn't capture the blood moon lunar eclipse on Friday? Here are three killer blood moon images to inspire you.
![null](https://cdn.mos.cms.futurecdn.net/n7mrZhTsMJKLTN2jS6E73e-320-80.jpg)
How to reawaken a brand's heritage
By Nick Carson published
What to do if a brand has lost its way.
![null](https://cdn.mos.cms.futurecdn.net/LNR9RBSc6ZYVQAmvUNcR8F-320-80.jpg)
5 rebranding hurdles designers face today
By Nick Carson published
How to rebrand in the social media age.
![Wild Cards microsite by The Clearing](https://cdn.mos.cms.futurecdn.net/nzPDrKYrqr9sfZHuCWBX7B-320-80.jpg)
4 design tools you never knew you needed
By Nick Carson published
These new tools could transform the way you work.
![Business cards by Manon Gabriëls](https://cdn.mos.cms.futurecdn.net/uwiYQyMdXcFjYyLZAYRjLX-320-80.jpg)
4 brilliant personal logos – and why they work
By Nick Carson published
Boss your brand: pro advice to create a stunningly effective personal logo.
![Logos for Southbank Centre, Petfinder, Mozilla, Treatwell and Badoo](https://cdn.mos.cms.futurecdn.net/Y6oLnm7dta9vxiDfUesKmE-320-80.jpg)
5 types of font and what to use them for
By Nick Carson published
How to pick the right typeface for your next logo design.
![Nothing But Thieves by Christina Andrade](https://cdn.mos.cms.futurecdn.net/cjNuPJQLCZmbxRYBwUtPAN-320-80.jpg)
8 up-and-coming designers to watch from D&AD New Blood
By Nick Carson published
We reveal our top picks from D&AD New Blood 2018.
![Crop of Instagram layout by micahnotfound](https://cdn.mos.cms.futurecdn.net/kpxp3St2q35NrZDx4YR8Bf-320-80.jpg)
5 clever Instagram layouts you must see
By Nick Carson published
Be inspired by these highly creative Instagram layouts.
![null](https://cdn.mos.cms.futurecdn.net/EbSBVNsSJab3FWDHmgnw6i-320-80.jpg)
10 most hated logos (and what they teach us)
By Nick Carson published
What we can learn from these controversial rebrands.
![Gypsy Tonic by Tom Lane](https://cdn.mos.cms.futurecdn.net/NBgk7Z3LGa8NcbY5AM4HNT-320-80.jpg)
7 inspiring examples of the hand lettering trend
By Nick Carson published
Best-in-class work from the world's foremost hand lettering artists.
![Five Go On A Great Western Adventure by adam&eveDDB](https://cdn.mos.cms.futurecdn.net/2HQTdLBg5XTmqbJ5bsJibQ-320-80.jpg)
10 killer examples of illustrated ad campaigns
By Nick Carson published
Be inspired by world-class illustration work for top brands.
![Blank laptop screen with phone and tablet](https://cdn.mos.cms.futurecdn.net/ekAtwX67P9hQXzEmWBcjTJ-320-80.jpg)
Make your online shop look amazing for less
By Nick Carson published
These premium stock images will improve your online shop immediately
![null](https://cdn.mos.cms.futurecdn.net/WpK5xopRAp98jshS9KJBW4-320-80.jpg)
How to attract top talent to your agency (and keep it)
By Nick Carson published
Six ways to ensure your design agency is firing on all cylinders.
![Aardman team posing in front of a Shaun the Sheep statue](https://cdn.mos.cms.futurecdn.net/DGHJg6dknb6JSbhH3Ggvw7-320-80.jpg)
How Aardman Animations created a digital-first culture
By Nick Carson published
The famous studio shares how it translates its creative vision.
![null](https://cdn.mos.cms.futurecdn.net/W4yiAPDeZuKZLbabeivzsB-320-80.jpg)
9 lessons from the world's top viral images
By Nick Carson published
What the most successful viral images can teach us.
![Dead end](https://cdn.mos.cms.futurecdn.net/ryo9C3aRrFo9FSasxdxAPL-320-80.jpg)
8 portfolio mistakes that drive clients mad
By Nick Carson published
Avoid these classic errors to land your dream job.
![null](https://cdn.mos.cms.futurecdn.net/jN7mESzXJX9dnirw7Xtb3G-320-80.jpg)
8 ways to automate common design tasks
By Nick Carson published
Make your life easier with these top automation tools.
![null](https://cdn.mos.cms.futurecdn.net/ruW6H67YF4DJSSDzbAvnLb-320-80.jpg)
10 indie mags you should read this summer
By Nick Carson, Steven Watson published
Stay inspired with these diverse reading recommendations.
![Illustration by Xaviera Altena, Tianju Duan, Cristina Daura and Andrey Kasay](https://cdn.mos.cms.futurecdn.net/4Xe7dLiP8Tjqe7FmxmpodK-320-80.jpg)
4 on-trend illustration styles for your next project
By Nick Carson published
Discover who's driving the latest trends in illustration.
![Blank branding materials on desk](https://cdn.mos.cms.futurecdn.net/8gQsn4yMUV8uHBTPcA5W6o-320-80.jpg)
Make your portfolio images look amazing for less
By Nick Carson published
Discover how stock images can help transform your design portfolio today.
![null](https://cdn.mos.cms.futurecdn.net/riz9mqhoGDFxBFDYhqjgk4-320-80.jpg)
How to excel at everything
By Nick Carson published
London studio Here Design explains how it creates beautiful work across multiple disciplines.
![Illustration by Guillaume Kurkdjian, one of the illustrator hotlist 2018](https://cdn.mos.cms.futurecdn.net/5rbZg9bm3PGnQXkq3dYCqZ-320-80.jpg)
The designer's guide to illustration
By Nick Carson published
Improve how you commission and work with illustration.
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