Nick Carson
Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
Latest articles by Nick Carson
![Andy Warhol tucking into a Whopper](https://cdn.mos.cms.futurecdn.net/dLtboLbTsTPCY44YBs3tNZ-320-80.jpg)
5 ads that tried to be cool, but failed
By Nick Carson published
These commercials missed the mark entirely.
![Logo evolutions of Pepsi, IBM and AT&T](https://cdn.mos.cms.futurecdn.net/KZr2Qc5zVJ4cTPRaPnCviD-320-80.jpg)
Then and now: The evolution of 3 iconic logos
By Nick Carson published
These famous logos have all changed radically over the years.
![Life Kitchen rebrand by hat-trick design](https://cdn.mos.cms.futurecdn.net/VzHnWJd5q25A9Xr3NPickQ-320-80.jpg)
6 ways to give back to the design community in 2019
By Nick Carson published
Put your creative skills to good use and support the industry.
![Logos for McDonald's, Burberry, Apple, Virgin and Coca-Cola](https://cdn.mos.cms.futurecdn.net/jyouvJAhtGSkiausDh34HN-320-80.jpg)
5 logo design terms you should know
By Nick Carson published
Make sure you know your logotypes from your logomarks.
![null](https://cdn.mos.cms.futurecdn.net/4aSReZpUogYRiy9fcew5c4-320-80.jpg)
8 must-read books for design students
By Nick Carson published
Start off your collection with these essential design books.
![Portfolio clinic, in association with MOO](https://cdn.mos.cms.futurecdn.net/QqDbHbckZrcgUJoQR7ZvgW-320-80.jpg)
5 ways to improve your design portfolio
By Nick Carson published
Boss your brand: make your portfolio the best it can be with advice from our expert panel.
![Logos for Starbucks, Wikipedia, Google, London 2012, Pepsi and 7-Eleven](https://cdn.mos.cms.futurecdn.net/ZihL9gqtbaXAXaDLzByrkC-320-80.jpg)
Discover the hidden flaws in 6 world-famous logos
By Nick Carson published
Even the biggest brands have their imperfections.
![Selection of sweet toppings](https://cdn.mos.cms.futurecdn.net/VwdHUZzKFCSCyzhjkktz29-320-80.jpg)
5 ways illustration skills can further your career
By Nick Carson published
Why learning to illustrate makes you more employable.
![Oculus Quest](https://cdn.mos.cms.futurecdn.net/eF4aYzL7i6K5AouDgEcXbP-320-80.jpg)
3 'next big things' in design that are yet to take off
By Nick Carson published
These predicted game-changers remain niche.
![castaway still: Tom Hanks with FedEx](https://cdn.mos.cms.futurecdn.net/GrnKB9ZNfzhAFwQbVjD3H-320-80.jpg)
5 outrageous product placements in movies
By Nick Carson published
Movies that shoved their sponsors too far into your face.
![null](https://cdn.mos.cms.futurecdn.net/2UTRNWz8GD6QYA7CPcYNU9-320-80.jpg)
10 inspired alternatives to Helvetica
By Nick Carson published
Here are 10 alternatives to the much-used font.
![Nike Colin Kaepernick ad](https://cdn.mos.cms.futurecdn.net/vatgZf9viYqgZBrR8g8HkB-320-80.jpg)
8 divisive ad campaigns (and what they teach us)
By Nick Carson published
What can we learn from these highly controversial ads?
![Recent Carlsberg rebrand by Taxi Studio](https://cdn.mos.cms.futurecdn.net/4psiEo9mabZJiatqyxv9dL-320-80.jpg)
4 iconic beer logos (and why they're so effective)
By Nick Carson published
What we can learn from these four world-famous beer brands.
![Stock illustration styles from iStock by Getty Images](https://cdn.mos.cms.futurecdn.net/gutC9QEqhnf69Rm7VWaBL-320-80.jpg)
5 illustrations you'd never believe are stock
By Nick Carson published
Premium-quality illustrations don't need to break your budget.
![Buried in a stack of papers](https://cdn.mos.cms.futurecdn.net/kaXpLYAEP6nmqVKUBBY8AP-320-80.jpg)
5 ways to handle tricky clients as a designer
By Nick Carson published
Boss your brand: How to build better relationships with your clients.
![Erupting volcano](https://cdn.mos.cms.futurecdn.net/5CV6XHf8e5s9oJeeJn2Hg3-320-80.jpg)
5 designer mistakes that drive clients mad
By Nick Carson published
Avoid these common errors to keep your clients happy.
![Ugly, by jkr](https://cdn.mos.cms.futurecdn.net/2PCnu7Hd89yWme4EEokQvU-320-80.jpg)
7 ways illustration can help brands stand out
By Nick Carson published
How these seven brands used illustration to great effect.
![Level livery by Superunion](https://cdn.mos.cms.futurecdn.net/KoN7RoKTWF2hzmkJKVpSgZ-320-80.jpg)
6 best airline logos of all time (and why they work)
By Nick Carson published
What we can learn from some of the best airline branding.
![null](https://cdn.mos.cms.futurecdn.net/S9jxey3pjDNmVv2eJfTx2A-320-80.jpg)
Brand Impact Awards 2018: winners revealed
By Nick Carson published
Discover the winning and highly commended projects from this year's BIA ceremony.
![Timely app](https://cdn.mos.cms.futurecdn.net/nhwPXR9XgTAyPG4cb6bpkk-320-80.jpg)
5 simple tools to make life easier as a freelancer
By Nick Carson published
How to overcome five of the biggest frustrations of freelance life.
![null](https://cdn.mos.cms.futurecdn.net/28JPbHuBoXEgjXS3wpufbE-320-80.jpg)
Should you ever scrap a brand and just start again?
By Nick Carson published
What to do when an old brand is no longer working.
![Successful Instagram posts by Coca-Cola, GoPro, Nike, LEGO and Airbnb](https://cdn.mos.cms.futurecdn.net/tEEdXSKXhHzjfJeS2Cm2kU-320-80.jpg)
5 ways to go viral on Instagram
By Nick Carson published
Lessons to learn from the most successful branded Insta posts.
![Man in remote mountain scenery](https://cdn.mos.cms.futurecdn.net/YtfWKhsj6jbnB2FpFWedY4-320-80.jpg)
4 stock images that would cost a fortune to shoot yourself
By Nick Carson published
When your budget doesn't match your ambitions, stock can be a great solution.
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.