Nick Carson
Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
Latest articles by Nick Carson
![Coca-Cola 1940s logo](https://cdn.mos.cms.futurecdn.net/edkWP7uVKbGQuk7bYCKbUS-320-80.jpg)
20 iconic brands and why they work
By Nick Carson last updated
These brands may not be the biggest, but they're certainly iconic.
![Design a logo](https://cdn.mos.cms.futurecdn.net/QyTGpv6cRfXXdCZ3ZHy4T9-320-80.jpg)
How to design a logo: 10 pro tips
By Nick Carson, David Airey last updated
Learn how to design a logo with these top tips for successful branding.
![Helen Musselwhite: 10 Myths of Creativity for Dance Gazette](https://cdn.mos.cms.futurecdn.net/xFdJDcm2gNZEDqYwWQZKT8-320-80.jpg)
5 inspiring uses of editorial illustration
By Nick Carson last updated
Be inspired by these standout examples from around the world.
![black and white mallet with Brand Impact Awards roundel on a pink background](https://cdn.mos.cms.futurecdn.net/DW7mMyPfPyYJ4QkndEWupg-320-80.gif)
Brand Impact Awards 2024: the 20 top-performing agencies since the BIAs began
By Nick Carson last updated
Find out who's won the most trophies over 11 years of the Brand Impact Awards.
![Brand Impact Awards 2024: winners revealed](https://cdn.mos.cms.futurecdn.net/2oBP3wjKy9gMmJF69Hq9BU-320-80.jpg)
Brand Impact Awards 2024: all the winners revealed
By Nick Carson last updated
Explore all the winners at the 11th-annual BIAs – including our two Best of Show awards
![black and white mallet with Brand Impact Awards roundel on a pink background](https://cdn.mos.cms.futurecdn.net/DW7mMyPfPyYJ4QkndEWupg-320-80.gif)
Why we're awarding two Best of Shows at this year's Brand Impact Awards
By Nick Carson published
We start a new decade of the BIAs giving equal weight to brand campaigns and brand identities once again
![Seven of the best car logos: the logos of Ferrari, BMW, Mercedes, Porsche, Volvo, Jaguar and Chevrolet on a yellow and pink gradient background](https://cdn.mos.cms.futurecdn.net/gyQPpDxGbKMShgGzcF8pv7-320-80.jpg)
12 of the best car logos on the road today
By Nick Carson last updated
Discover the fascinating stories behind some of the world's most recognisable car logos.
![Brand Impact Awards 2024: winners revealed](https://cdn.mos.cms.futurecdn.net/2oBP3wjKy9gMmJF69Hq9BU-320-80.jpg)
Brand Impact Awards 2024: credits
By Nick Carson published
Production credits for all the winning projects at the Brand Impact Awards 2024
![Brand Impact Awards 2024: shortlist announced](https://cdn.mos.cms.futurecdn.net/hQ4FhsJwFxEfjojYjmp4bQ-320-80.jpg)
Brand Impact Awards 2024: shortlist announced
By Nick Carson published
Our global judging panel has selected 56 projects from 34 different agencies for this year's BIA shortlist.
![Stylised text reading "The best Free web fonts for awesome designers"](https://cdn.mos.cms.futurecdn.net/AyhS4PbSeMNTajnxHfMauU-320-80.jpg)
The 30 best free web fonts
By Nick Carson last updated
Add personality to your designs with the best free web fonts.
![Brand Impact Awards 2024](https://cdn.mos.cms.futurecdn.net/grJcRFyLBY6rLwQTajMbrL-320-80.jpg)
The Brand Impact Awards 2024 judging panel revealed
By Nick Carson published
Discover who's on the panel for this year's edition of the prestigious branding awards.
![Apple, Nike and Instagram logos](https://cdn.mos.cms.futurecdn.net/2KfxGHMw6HsDBxs7pKCwH6-320-80.jpg)
8 famous textless logos and why they work
By Nick Carson published
These top brands all ditch their names from their logos.
![null](https://cdn.mos.cms.futurecdn.net/72BXb2J5apjczSo9Jq65Uf-320-80.jpg)
What NOT to get a graphic designer for Christmas
By Nick Carson last updated
Avoid ruining a designer's Christmas with this handy guide.
![Four examples of successful logo colours](https://cdn.mos.cms.futurecdn.net/VUsR2CfLvsPTm22RsDqQXA-320-80.jpg)
How to choose the perfect logo colour for a brand
By Nick Carson last updated
A colour can say a lot about a brand. Here's how to choose the right one for a logo.
![Brand Impact Awards 2023](https://cdn.mos.cms.futurecdn.net/wY9eGSFw889w6pYseuVuJZ-320-80.png)
Brand Impact Awards 2023: Top 16 Agencies of the Decade
By Rosie Hilder, Nick Carson last updated
Find out who's won the most trophies over 10 years of the Brand Impact Awards.
![BIA winner header](https://cdn.mos.cms.futurecdn.net/9CpVKgHoX5e6fECUwDdXoa-320-80.jpg)
Brand Impact Awards 2023: All the winners revealed
By Nick Carson last updated
Discover which projects picked up Gold, Silver and Bronze trophies at the 10th-annual BIAs.
![Brand Impact Awards 2023](https://cdn.mos.cms.futurecdn.net/wY9eGSFw889w6pYseuVuJZ-320-80.png)
Brand Impact Awards 2023: Client of the Decade
By Nick Carson published
This special award celebrates the standout clients of the past decade.
![Brand Impact Awards 2023](https://cdn.mos.cms.futurecdn.net/wY9eGSFw889w6pYseuVuJZ-320-80.png)
Brand Impact Awards 2023: Small Studio of the Decade
By Nick Carson published
Our special Decade Award, Small Studio of the Decade, celebrates smaller independent studios who've excelled at the BIAs.
![Five logos that have very similar logos](https://cdn.mos.cms.futurecdn.net/RoT7yfLFjEKkr5Rj5Tt4fk-320-80.jpg)
10 big brands with ridiculously similar logos
By Nick Carson last updated
These famous companies' similar logos will give you design déjà vu.
![Brand Impact Awards 2023](https://cdn.mos.cms.futurecdn.net/wY9eGSFw889w6pYseuVuJZ-320-80.png)
Brand Impact Awards 2023: shortlist announced
By Nick Carson last updated
Our global judging panel has selected this year's BIA shortlist.
![Five of the best world cup logos on a white background](https://cdn.mos.cms.futurecdn.net/yadKrU7HS3bJz8BrsCFBV5-320-80.jpg)
The best World Cup logos ever
By Nick Carson last updated
Find winning inspiration in the best World Cup logos, from 1930 to the present day.
![UI design](https://cdn.mos.cms.futurecdn.net/gxjuACVTgS4dLwFKNgxTsj-320-80.jpg)
9 great UI designs and what we can learn from them
By Nick Carson published
UI design can make or break your website or app: here's how to get it right.
![Brand Impact Awards 2022: winners revealed](https://cdn.mos.cms.futurecdn.net/Yed2rJNmByoUw66Wu4YUnQ-320-80.jpg)
Brand Impact Awards 2022: All the winners revealed
By Nick Carson last updated
Discover which projects picked up Gold, Silver and Bronze trophies this year – plus download the full winners showcase.
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