Nathan MatthewsSocial Links NavigationAssociate director, forpeopleNathan is a multi-faceted creative with 15+ years' experience in design, innovation and branding. As Associate Director at forpeople, he turns big ideas into meaningful experiences – across brand identity, product, digital and beyond. Latest articles by Nathan Matthews "The best AI isn’t the main event", what we learned about AI from SXSW By Nathan Matthews, Nathan Weyer published 30 March 2025 The headline act at Austin's festival was AI, of course. Events Get the Creative Bloq NewsletterDaily design news, reviews, how-tos and more, as picked by the editors.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1What is CAD? – Everything you need to know about computer-aided design2I've tried the new HP OmniBook 2-in-1, and I think hybrid workers should give it a good look3What is Nvidia's neural rendering and why is it important?4What the new Nvidia chip means for Nintendo Switch 25Learn how to make a symbolic TV-style intro sequence using high-end 3D motion graphics
"The best AI isn’t the main event", what we learned about AI from SXSW By Nathan Matthews, Nathan Weyer published 30 March 2025 The headline act at Austin's festival was AI, of course.
