Antonia Wilson
Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.
Latest articles by Antonia Wilson
![Studio Moross graphics](https://cdn.mos.cms.futurecdn.net/V6paycM9iJmRNY9W9KLwxn-320-80.gif)
12 skills to help designers get ahead in 2025
By Antonia Wilson published
Senior creatives and educators offer their tips on how to boost your career.
![Bifur by A M Cassandre](https://cdn.mos.cms.futurecdn.net/d3XxsBM2ZxJm8pnNVCuzCc-320-80.png)
The best typography of the 1920s – from Futura to Industria Gravur
By Antonia Wilson published
Designers and industry experts pick their top type from an era of experimentation.
![graphic designer](https://cdn.mos.cms.futurecdn.net/tNAUP4MVRBXvzYHMeHpCHX-320-80.jpg)
'It's a genie out of the bottle': How AI is impacting graphic design
By Antonia Wilson published
And how designers can adapt.
![Five of the best logos of the 2010s](https://cdn.mos.cms.futurecdn.net/7dLwvuUA5xUfrfo6XYTotR-320-80.jpg)
The best logos of the 2010s
By Antonia Wilson last updated
As mobile-first design took off, the best logos of the 2010s were imaginatively minimal and crafted for clarity
![five of the best logos of the 2000s on a gradient background](https://cdn.mos.cms.futurecdn.net/Zf2zrg8zPUm9HsnwQa4Uc3-320-80.jpg)
The best logos of the 2000s
By Antonia Wilson last updated
The best logos of the 2000s as chosen by designers and industry insiders.
![Oatly](https://cdn.mos.cms.futurecdn.net/pLLMykmwVrFmTi7BkUzJjE-320-80.jpg)
The best rebrands of the 2010s, chosen by experts
By Antonia Wilson last updated
As multi-channel campaigns evolved, brands turned to brazen adverts, stripped-back logos and brand new names
![Albertus ampersand variations](https://cdn.mos.cms.futurecdn.net/J3WBfa6oK29bZu2zdwU9dG-320-80.png)
The best typography of the 1930s
By Antonia Wilson published
From playful to serious, functional to decorative, designers pick their top type of the decade.
![Hip-Hop infographic by Dorothy](https://cdn.mos.cms.futurecdn.net/cqHKdppL9CcEciC3QvsTx7-320-80.jpg)
29 inspiring infographics
By Georgia Coggan last updated
The best infographics to inspire your own creations.
![Apple](https://cdn.mos.cms.futurecdn.net/a3L2K7hWgYzMjqfwwscU8S-320-80.png)
40 of the best print ads of all time
By Daniel John last updated
The most memorable, funny, clever and impactful print ads we've seen.
![Zhang Jiayi – Master Bao's Pastry store commercial illustration](https://cdn.mos.cms.futurecdn.net/aAa7gVrw3Qk6syvdhdBFdT-320-80.png)
The illustration trends set to take shape in 2025
By Antonia Wilson published
Immersive, character-led, handcrafted and unique, these are the illustration trends for the year ahead.
![Kontradix - Reverse Contrast by Invasi Studio](https://cdn.mos.cms.futurecdn.net/Xh7S9VSVYjzVU6Dz9DSyKS-320-80.jpg)
The hottest typography trends to watch in 2025
By Antonia Wilson published
From lo-fi and experimental to elegant and psychedelic, these are next year’s key trends in type.
![](https://cdn.mos.cms.futurecdn.net/oDtEdYDyUFBvUyvXaXdwyQ-320-80.jpg)
The best typography of the 2000s, chosen by experts
By Antonia Wilson published
Designers and industry pros channel Y2K in this nostalgic list of top type.
![Ziza typography](https://cdn.mos.cms.futurecdn.net/Fjccxvbp5yHaPFtuSuz4hW-320-80.jpg)
The best typography of 2010s, as picked by the pros
By Antonia Wilson published
We asked industry experts for their top fonts from the decade taken over by tech.
![Brinca](https://cdn.mos.cms.futurecdn.net/j5uEdSkYu8EvHZzrqKhS8P-320-80.gif)
The best typography of the 2020s (so far)
By Antonia Wilson published
Variable is the focus of the decade so far, along with handwritten, multilingual and nostalgic.
![Four of the most controversial logos on an orange and yellow gradient background](https://cdn.mos.cms.futurecdn.net/xsLitu6FLuR9PUZ3gfi9gE-320-80.jpg)
The most controversial logos ever, from Gap and ebay to London 2012
By Antonia Wilson published
Designers choose the bold, the bad and the bland of logo design.
![purple brain with lights on it](https://cdn.mos.cms.futurecdn.net/gpE6yeyqjeCsXwEESspHNK-320-80.jpg)
Can AI really be a creative co-pilot?
By Antonia Wilson published
Your creative brain – and your next pitch deck – can benefit hugely from AI, according to neuroscientist and creative technologist Dr Shama Rahman.
![O2 rebrand](https://cdn.mos.cms.futurecdn.net/gDNZdt8UvM5N7hgWnXmfLm-320-80.jpg)
The best rebrands of the 2000s, picked by pros
By Antonia Wilson published
From generative logos to complete company overhauls, rebranding was on the rise as tech advanced at lightning speed
![Channel 4](https://cdn.mos.cms.futurecdn.net/28veR8gTVdtkEwVDqbb6BC-320-80.gif)
The best rebrands of 2020s (so far)
By Antonia Wilson published
From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.
![Guinness](https://cdn.mos.cms.futurecdn.net/qGKXZpCdS2Ay3aq4WX7Y9Q-320-80.jpg)
The best adverts of the 1990s
By Antonia Wilson published
From cinematic epics to iconic silliness, these are the best ads of the decade as picked by industry experts.
![Levi's ad](https://cdn.mos.cms.futurecdn.net/UvCANtRLuZHgpwirBmDGDT-320-80.jpg)
The best adverts of the 1980s
By Antonia Wilson published
Cocky, confident and characterful, these are the best adverts of the decade, as chosen by industry experts.
![Apple](https://cdn.mos.cms.futurecdn.net/a3L2K7hWgYzMjqfwwscU8S-320-80.png)
The best adverts of the 1970s
By Antonia Wilson published
From product-less print ads to celebrities with slogans – experts pick the top ads of the decade
![VW advert from the 1960s a VW car and a spaceship](https://cdn.mos.cms.futurecdn.net/spHjPRuvtBX7pVBuFyj7ma-320-80.jpg)
The best adverts of the 1960s
By Antonia Wilson published
From witty copy to whimsical imagery, the sixties was a transformative time time for advertising
![Reddit logo rebrand Snoo in 3D](https://cdn.mos.cms.futurecdn.net/NhBpsjFBJdwfFAzrG5rmnL-320-80.jpeg)
8 logo trends to watch in 2024
By Antonia Wilson published
From sonic and animated to heritage-driven, experts predict logo design to transform this year.
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