Anne HenrySocial Links NavigationAt CBA Paris, Anne Henry ensures that the designs created and deployed by the creative teams are aligned with the strategic vision of each project. Anne began her career at Extreme agency, before joining Saguez & Partners in 2008, and CBA in 2011. Latest articles by Anne Henry How to create brand purpose By Anne Henry published 22 May 18 CBA Paris’ head of strategic design Anne Henry on successfully engaging today’s consumer. Branding Get the Creative Bloq NewsletterDaily design news, reviews, how-tos and more, as picked by the editors.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1From the cosy to the gruesome – the best-looking games announced at The Games Awards 202526 top gifts for the creative in your life3Super Mario optical illusion fools your eyes with classic animation trick4"I hope I'm done experimenting with new techniques," Oliver Jeffers on creating his new book5The best hidden gem indie games of 2025 you probably missed
How to create brand purpose By Anne Henry published 22 May 18 CBA Paris’ head of strategic design Anne Henry on successfully engaging today’s consumer.